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Custom Beer Labels
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Choosing the Right Material for Your Beer Labels
Your label says as much about your beer as what’s inside the can. From cold storage to humid festivals, the right material keeps your branding crisp, legible, and professional. Here’s what brewers need to know about the most popular options, and how to pick the perfect one for your lineup.
- Waterproof
- Scratch-Resistant
White BOPP: The Brewery Standard
White BOPP (biaxially oriented polypropylene) is the industry’s go-to material.
It’s waterproof, oil-resistant, and tough enough to handle chillers, condensation, and transport. The bright white surface delivers high-color contrast and excellent print clarity — perfect for bold craft branding.
- Best for: Cans, bottles, crowlers, and growlers
- Finish options: Matte finish adds a layer of protection
- Why brewers love it: It looks great wet, resists smudging, and applies smoothly on both glass and aluminum.
Pro Tip:
Use bold, high-contrast designs — matte BOPP enhances
color depth and keeps your artwork sharp under taproom
lighting.
- Waterproof
- Scratch-Resistant
Silver BOPP: For Maximum Shelf Appeal
Silver BOPP labels feature a sleek metallic base that instantly elevates your design with depth and dimension. You can create any metallic shimmer effect imaginable using transparent inks on the silver base, from subtle reflections to bold chrome accents. The matte metallic surface resists condensation and looks flawless in chilled environments.
- Best for: Limited releases, collectible promos, or standout beer cans.
- Why brewers love it: It’s waterproof, tear-resistant, and built to perform in cold, wet conditions, while adding a premium metallic edge to your brand.
Pro Tip:
Use lighter ink colors to let the metallic silver base
show through and create chrome, brushed metal, or foil-like
effects. Darker colors will appear more opaque. Add a white
ink underlayer beneath areas where you want solid, accurate
color and full opacity.
- Waterproof
- Scratch-Resistant
Holographic BOPP: A 3D Effect That Turns Heads
When you want your label to shine, literally, holographic BOPP delivers a bold, dimensional look that shifts with the light. The material’s reflective rainbow finish adds depth and energy to your design, highlighting key elements like your logo or product name.
- Best for: Limited-edition or specialty releases
- Why brands love it: The dynamic shimmer mirrors creativity and instantly boosts shelf appeal, perfect for standing out on social feeds or in-store.
- Durability: Waterproof and scuff-resistant BOPP film, ideal for short-run cans, bottles, or collector products.
Design Tip:
Use a white ink underlayer beneath printed colors to create
crisp edges and vibrant contrast.
- Waterproof
- Scratch-Resistant
Drink ‘N Peel® Labels: Stick, Sip, and Share Your Brand
Drink ‘N Peel® Labels take your beverage branding beyond the can. These multilayer labels feature a built-in, peel-away sticker that customers can remove and stick anywhere — extending your brand’s reach long after the last sip.
They’re printed on durable white or silver BOPP, making them waterproof, condensation-resistant, and tough enough for chillers, coolers, and transport.
- Best for: Cans, bottles, and specialty beverages
- Finish options: Matte finish adds protection and a smooth, premium feel
- Why brewers love it: The peel-away sticker keeps your design in customers’ hands (and on their laptops, coolers, or taproom walls) long after they finish the drink.
Pro Tip:
Outline the sticker area or include a “peel here” arrow
to help customers spot the hidden sticker. For metallic
versions, print white ink beneath colors to enhance
opacity and contrast.
PET Liners vs. Paper Liners
PET Liner
- Tear-resistant
- Smooth auto application
- Performs in cold rooms
VS
Paper Liner
- Best for manual labeling
- Avoid in high humidity
- Performs best indoor
| Material | Best For | Finish | Key Benefits |
|---|---|---|---|
| White BOPP | Everyday cans & bottles | Glossy / Matte | Waterproof, versatile, vivid print |
| Silver BOPP | Premium beer packaging | Glossy / Matte | Sleek “no-label” metallic look |
| Holographic BOPP | Seasonal or high-impact designs | Glossy | Premium shine, attention grabbing |
| Paper Liner | Small runs or eco-brands | - | Compatible with lower-speed lines |
| PET Liner | High-speed brewery lines | - | Tear-resistant, smooth application |
Beer Size Guide
12oz Glass Beer Bottle Labels
Typical Dimensions
- Front: 3.5″ × 4″
- Back: 3.25″ × 3.5″
- Neck: 1.5″ × 2″
- Printable height: 2.5″–5″
12oz Slim / Seltzer Can Labels
Typical Dimensions
- Wrap: 8.125″ W × 5.0″ H
- Printable height range: 4.75″–5.25″
- Check seam placement to ensure logo continuity.
Growler / Jug Labels
Typical Dimensions
- Front: 4″–5″ W × 5″–6″ H
- Optional neck tag or secondary sticker for branding or legal copy.
- Designed for breweries offering draft-to-go options.
16oz Standard Beer Can Labels
Typical Dimensions
- Flat size: 8″ × 5″
- Wraps fully around a 16 oz standard can.
- Ideal for IPAs, lagers & craft brews
750ml Crowler Labels
Typical Dimensions
- Flat size: 9.5″ × 4.75″
- Fits 750 ml crowlers used for take-home craft pours.
- Provides plenty of space for bold branding or regulatory details.
32oz Crowler Labels
Typical Dimensions
- Flat size: 9.5″ × 5.875″
- Perfect wrap for large-format crowlers.
- Designed for breweries offering draft-to-go options.
12oz Standard Beer Can Labels
Typical Dimensions
- Full wrap: 8.125″ W × 3.5″ H
- Short wrap: 7.5″–8.1″ W
- Verify with your manufacturer’s printable area spec.
Design Your Labels Using Our Design Tool
Add Your Artwork
Already have a design ready? Click Design Now, choose the image icon, and upload your file to place your artwork.
Create a Design
Starting from scratch? Use our built-in design tool to create a custom design exactly the way you want it.
Instant Proof & Approval
Preview your finished design instantly before ordering. Happy with it? Approve your proof and place your order in seconds.
